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Legal · Intellectual Property

Trademarks & Intellectual Property

This page is maintained by Duplan Enterprise LLC to publicly identify the trademarks, service marks, and proprietary systems used across the Duplan Enterprise House of Brands, including Natural Beauty by Val, My Crown AI™, and The Fine Hair Expert Institute™.

Last updated: July 30, 2026

The Duplan Method™

Common-law rights asserted. Federal application in preparation.

Owner
Duplan Enterprise LLCCharlotte, North Carolina, United States
First use in commerce
June 15, 2026

Description

A proprietary 5-pillar system created by Licensed Cosmetologist Valerie Duplan for the assessment, care, and long-term protection of fine natural hair.

Intended classes

  • Class 041 — Educational services: professional certification programs, courses, and training for licensed stylists in fine natural hair care.
  • Class 044 — Hair care and styling services; personalized hair consultations.
  • Class 016 — Printed and downloadable educational guides and ebooks.

My Crown AI™

Common-law rights asserted. Federal application in preparation.

Owner
Duplan Enterprise LLCCharlotte, North Carolina, United States
First use in commerce
June 22, 2026

Description

A subscription AI experience that operationalizes The Duplan Method™, delivering the Duplan Hair Assessment Score™, personalized routines, and progress tracking for fine natural hair.

Intended classes

  • Class 042 — Software as a service (SaaS): non-downloadable software for AI-assisted hair and scalp assessment.
  • Class 044 — Providing information in the field of hair care via a website; personalized hair-care recommendations.

Duplan Hair Assessment Score™

Common-law rights asserted.

Owner
Duplan Enterprise LLCCharlotte, North Carolina, United States
First use in commerce
June 22, 2026

Description

The proprietary scoring system inside My Crown AI™ that measures the current condition of fine natural hair and generates a personalized treatment plan.

Intended classes

  • Class 042 — SaaS scoring methodology inside My Crown AI™.
  • Class 044 — Hair-care assessment services.

The Fine Hair Expert Institute™

Common-law rights asserted.

Owner
Duplan Enterprise LLCCharlotte, North Carolina, United States
First use in commerce
June 15, 2026

Description

The certifying and licensing body for professionals trained in The Duplan Method™.

Intended classes

  • Class 041 — Educational services: certification and licensing of stylists and educators.

Notice of rights & permitted use

All marks listed above are trademarks or service marks of Duplan Enterprise LLC. Unauthorized use of these marks — including in course titles, certifications, product names, apps, or educational materials — is prohibited without a written license from Duplan Enterprise LLC. Editorial reference to the marks in journalism or commentary is permitted when clearly attributed to Duplan Enterprise LLC.

For licensing, permissions, or infringement notices, contact naturalbeautybyval@ymail.com.

This page is app-owner editable content and does not constitute legal advice or an independent certification of trademark registration status.