Your hair, made clearer

Stop guessing. Start knowing what your fine natural hair needs.

My Crown AI™ helps you understand what your strands are showing, choose your next step, and speak with confidence before you sit in the salon chair.

Start My Crown Plan

$29.99/month or $290/year · cancel anytime

My Crown AI dashboard showing a Crown Score, hair health details, and progress over time

See what needs attention

Get your next best step

Track what changes over time

Real client reviews
Val doesn't just style hair — she teaches healthy hair care.
Fine natural hair care
An expert who focuses on hair health first, using techniques that avoid unnecessary heat and damage.
Heat-safe styling
Clients mention receiving compliments after appointments and appreciate the personalized education.
In-chair education
So impressed with how much time and care she took, treating the damage and getting the hair healthy again.
Loc restoration & repair

Your living hair plan

From “What is happening?” to “I know what to do.”

One connected place helps you understand, decide, communicate, care, and adjust.

A woman taking a close photo of her crown for her My Crown AI scan

01 · Understand

See what your strands are showing.

Start with a quick Crown Scan. My Crown AI turns what you see in the mirror into a clear Crown Score and plain-language details about density, porosity, elasticity, breakage, and scalp observations.

You know what needs attention instead of guessing.

Hair care products arranged for personalized product and ingredient guidance

02 · Decide

Know what to do next.

Get a routine based on your current strand profile, plus guidance that helps you compare products and understand ingredients before they become another unused bottle.

You can make your next care or product decision with a reason behind it.

A client and stylist reviewing My Crown AI information together in a salon

03 · Communicate

Walk into the salon with clearer words.

Bring your goals, Crown Score, strand information, and recent changes together in a report you control. Use it to explain what you have noticed and ask better questions before a service begins.

You stay an informed participant in your salon experience.

A woman checking her personal My Crown AI hair plan on her phone

04 · Care

Keep your plan close on wash day.

Check your personal routine, ask questions against your profile, and use Crown SOS when something feels off. Your next step stays easy to find from your phone.

You spend less time searching and more time caring for your crown.

A woman reviewing her fine natural hair progress on her phone

05 · Adjust

Change the plan when your hair changes.

Weekly check-ins and regular scans build a timeline of what is working, what has shifted, and what deserves a closer look. Your routine can adjust with the information you add.

Your plan grows more useful as your hair story develops.

Valerie Duplan, creator of The Duplan Method and My Crown AI

Expert guidance behind every step

Built for the questions fine natural hair creates.

Valerie Duplan has spent 20 years studying fine natural hair and has been a licensed cosmetologist since 2011. My Crown AI™ extends The Duplan Method™ into the days between appointments, so clear guidance stays with you.

Choose your plan

Keep a clearer next step close.

$290/year—about $24.17/month—or $29.99/month. Both include the same access.

Everything included

Membership

My Crown Plan

Know your hair. Track your progress. Grow your crown.

Free sign-up bonus: The Duplan Method™ Blueprint ($47 value) lands in your account the moment you join.

  • Personalized hair assessment and your Fine Hair Profile
  • Your Duplan Hair Assessment Score™, tracked over time
  • CROWNED Monthly™ — a new focus each month based on how your hair actually changed
  • Hair journal, progress photo tracking, and custom wash/conditioning calendars
  • Virtual style try-on — see braids, twists, locs or a silk press on your own photo
  • Saved lookbook plus before/after compare on every try-on
  • History-aware AI that remembers every past scan
  • Monthly expert video from Valerie
  • Shareable Crown Report for your stylist
  • Cancel anytime — no commitment

My Crown Plan annual is a subscription that bills $290 (USD) automatically every year starting today until you cancel. You can cancel anytime in your Account Settings — cancellation takes effect at the end of your current billing period. No refunds for partial periods. By clicking "Subscribe," you agree to be charged $290 today and each year thereafter, and you agree to our Terms of Service and Refund Policy.

Renews yearly · we email you 7 days before every renewal · cancel anytime

Secure checkout powered by Stripe · Existing members keep their original plan and pricing

Questions, answered

What you need to know

Know what to do next.

Start your plan, then use each scan and check-in to make a more informed decision about your crown.

Choose My Crown Plan

Private photos · cancel anytime